Hi there, I’m James.

I'm a tech enthusiast with a curiosity for how everyday products affect human behaviour. I believe in building intuitive, meaningful experiences that bring people and communities together.

Talk to me about  design thinking, accessibility, and golf!

GET THE HIGHLIGHTS.

VoiceCaddy App

UX/UI • Interaction Design • Illustration

A golf scoring app that uses voice recognition to score and submit competition scores.

Persona Strategy

CX Transformation • Persona and Journey Mapping

Helping drive CX transformation at Intuit to change the way we look at our customers- becoming truely customer obsessed.

QuickBooks Sales Redesign

UX/UI • Interaction Design

A golf scoring app that uses voice recognition to score and submit competition scores.

COMING SOON

RECOGNITION.

2021 • CX TEAM OF THE YEAR

Awarded for innovation in Customer Experience Transformation across Intuit.

2020 • SERVICE EXCELLENCE AWARD

Innovative problem solving and an improvement to customer service delivery (and business performance as a result.)

TAKE A CLOSER LOOK.

Great product management turns vision into products that truly matter.

CUSTOMER LED

Translated real user insights into 30+ product and CX improvements, driving A$400K+ in revenue impact and reducing churn by 3%.

EXECUTION

Led cross-functional teams across engineering, design, and business to deliver high-impact features in fast-paced environments.

STRATEGIC

Combines qualitative research, behavioural analytics, and experimentation to prioritise roadmaps and build products that engage, delight, and retain users.

ATLASSIAN

AHA!

AMPLITUDE

Exceptional customer experience bridges empathy, strategy, and execution.

CX TRANSFORMATION

Spearheaded customer journey optimisations that improved NPS by 10%, Data-driven decision-making streamlined processes, and enhanced engagement.

DATA

Used Qualtrics, VoC programs, and sentiment analysis to translate customer feedback into measurable operational improvements.

OPERATIONS

Built and optimised service models across multiple regions, ensuring seamless customer interactions and support excellence.

QUALTRICS

Frictionless design sits at the intersection of research and technology-
turning insights into meaningful experiences

DESIGN THINKING

Conducted qualitative & quantitative research to identify pain points and inform data-backed design decisions.

IMPACT

Led usability testing and A/B experiments that improved conversion rates by 18% and enhanced user flows across key digital touchpoints.

COLLABORATION

Worked closely with product, engineering, and marketing to integrate UX principles and improve overall customer satisfaction.

FIGMA

ADOBE CC

Great employees will create great experiences,
which creates great shareholder outcomes.

COMMERCIAL

Managed A$500k+ budgets, optimised pricing strategies, and identified opportunities to drive profitability and operational efficiency.

GROWTH

Led financial modelling and forecasting that contributed to 20% revenue growth and improved margin optimisation.

LEADERSHIP

Collaborated with executives, sales, and operations teams to align financial strategies with business objectives and long-term growth plans.

EXCEL