About Me

My journey into service management began in customer experience, where I developed a deep understanding of user behaviour, problem-solving, and service design. Over time, I transitioned into  strategy, leveraging my expertise in CX, behavioural insights, and design thinking to create impactful solutions. I’ve worked in one of silicon valleys largest tech companies, defining MVPs, improving product-market fit, and aligning teams to execute meaningful innovations.

With a background in CX, product strategy, and business operations, I bring a user-first, data-informed perspective to service development. I’m always curious about why people make the choices they do, and I thrive on solving complex problems that balance user needs with business outcomes. I believe great products aren’t just functional—they’re intuitive, thoughtful, and create real value for the people who use them.

When I’m not immersed in product thinking, you’ll probably find me out exploring new cities, playing golf, or diving deep into an unexpected research rabbit hole.
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I believe in solving problems with thoughtful, user-centric solutions. I’m driven by the challenge of creating expereinces that are not only functional but truly impactful—bridging technology, business, and design to improve people’s lives.